Writing An Effective Medical Market Research Brief
Updated: Feb 16
Regardless of project size, timeline or methodology, providing a clear brief at the outset of any healthcare market research will ensure you minimise effort, whilst maximising results. With over 30 years experience in both quantitive and qualitative medical market research - we’re here to help!
Our speciality is healthcare research recruitment, and this can be to whichever methodology you prefer. From In-Depth Interviews (great for exploring more sensitive subjects), to focus groups (better for facilitating wider discussions), the best methodology will depend on your desired goals.
Detail your screening criteria. Make sure you’re clear about any flexibility, and the difference between 'must-haves' and 'nice-to-haves’, to ensure we have all the information we need to recruit the perfect respondents.
Not sure where to start? The BHBIA have an easy guide to screener design and best practice that can help!
Research topic, and information for respondents
We’ll need a defined research topic to share with prospective participants through recruitment. This, alongside a detailed screener ensures that we provide you with the most suitable candidates. Also if there are any materials you’d like to share with respondents in advance of the research taking place, it’s good to think about this early on in the process.
Let us know your required project completion date, and we’ll work with you to hit that timeline, while building in contingencies and keeping an open communication to avoid any last minute headaches!
Of course there are many more elements to consider, however by covering these four points at the briefing stage, you will increase your chance of success through the project lifecycle.
Contact us today to learn more, or to request a free cost estimate for your next medical market research project.